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    • 3. 发明授权
    • Consistent phrase relevance measures
    • 一致的短语相关性度量
    • US08290946B2
    • 2012-10-16
    • US12144647
    • 2008-06-24
    • Wen-tau YihChristopher A. Meek
    • Wen-tau YihChristopher A. Meek
    • G06F7/00G06F17/30
    • G06F17/30687G06Q30/02
    • Two methods for measuring keyword-document relevance are described. The methods receive a keyword and a document as input and output a probability value for the keyword. The first method is a similarity-based approach which uses techniques for measuring similarity between two short-text segments to measure relevance between the keyword and the document. The second method is a regression-based approach based on an assumption that if an out-of-document phrase (the keyword) is semantically similar to an in-document phrase, then relevance scores of the in and out-of document phrases should be close to each other.
    • 描述了两种衡量关键字 - 文档相关性的方法。 方法接收关键字和文档作为输入,并输出关键字的概率值。 第一种方法是基于相似性的方法,其使用用于测量两个短文本段之间的相似性的技术来测量关键字和文档之间的相关性。 第二种方法是基于回归的方法,基于一个假设,如果文档外短语(关键字)在语义上类似于文档内短语,则文本内和外的短语的相关性分数应为 彼此接近
    • 9. 发明申请
    • GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES
    • 陈述和排序广告的印制计划的生成和潜在的路线上的机会
    • US20100332315A1
    • 2010-12-30
    • US12492861
    • 2009-06-26
    • Semiha Ece KamarEric HorvitzChristopher A. MeekStephen Lombardi
    • Semiha Ece KamarEric HorvitzChristopher A. MeekStephen Lombardi
    • G06Q30/00G06F17/10
    • G06Q30/0247G06Q30/02G06Q30/0254G06Q30/0261
    • A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g., competitive placement exclusive of competitors' advertisements, or combinatorial placement of several advertisements.)
    • 移动设备可以向用户呈现广告。 然而,如果在用户的注意不可用时(例如,在繁忙的十字路口操作车辆时),则在广告可能无效或危险的情况下可能是无效的或者危险的。还可能期望选择一系列的广告,这些广告相互关联或涉及路线 用户到广告的产品或服务。 因此,可以识别潜在路线(例如,基于用户历史或附近的兴趣位置),并且对于潜在的路线,可以识别广告机会,其中用户可能具有至少部分注意力可用性(例如,交通信号和燃料停止 可以选择广告来呈现各自潜在路线的广告机会。 此外,可以在拍卖模式中向广告商提供广告机会,并且广告商可以指定广告的条件(例如,排除竞争对手的广告的竞争性布置,或组合放置多个广告)。