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    • 2. 发明授权
    • Wagering game environment including an ad server
    • 投注游戏环境,包括广告服务器
    • US08414374B2
    • 2013-04-09
    • US12532786
    • 2008-03-19
    • Larry PaceyLaurie LasseterMark C. PaceShridhar P. Joshi
    • Larry PaceyLaurie LasseterMark C. PaceShridhar P. Joshi
    • A63F9/24
    • G07F17/3227G07F17/32G07F17/3237
    • A wagering game machine network including wagering game machines and other devices includes an ad server operable to receive and store ads having ad components. The ads may be sent to any device on the wagering game machine network. Ad components for ads and the ads themselves may be selected based on the capabilities of the device receiving the ad. Ads and ad components may be received from remote ad servers connected to the ad server via a network such as the Internet. Ads may be directed to devices at particular locations, such as a location where a particular wagering game player is located, or where a group of wagering game players having similar demographic characteristics or preferences is located. Ads may be selected based on statistics related to time, ad popularity, payment etc.
    • 包括投注游戏机和其他设备的投注游戏机网络包括可用于接收和存储具有广告组件的广告的广告服务器。 广告可以发送到投注游戏机网络上的任何设备。 可以根据接收广告的设备的功能来选择广告和广告本身的广告组件。 可以通过诸如因特网的网络从连接到广告服务器的远程广告服务器接收广告和广告组件。 广告可以被定向到特定位置处的设备,诸如特定投注游戏玩家所在的位置,或者具有类似人口特征或偏好的一组投注游戏玩家所在的地方。 可以根据与时间,广告流行度,付款等相关的统计信息来选择广告。
    • 5. 发明申请
    • MANAGING MARKETING OFFERS IN WAGERING GAME NETWORKS
    • 管理游戏网络中的营销优惠
    • US20100304848A1
    • 2010-12-02
    • US12790406
    • 2010-05-28
    • David E. DetlefsenShridhar P. JoshiMark C. Pace
    • David E. DetlefsenShridhar P. JoshiMark C. Pace
    • A63F9/24G06Q30/00
    • G06Q30/02G06Q30/0247G07F17/32G07F17/3227
    • In some embodiments, an apparatus comprises a marketing offer distribution unit to determine conditions that must be satisfied before presenting a marketing offer in the wagering game network. The marketing distribution unit can determine that the conditions have been satisfied, wherein the conditions are associated with player activities in the wagering game network. The marketing distribution unit can also invoke presentation of the marketing offer, and detect and count acceptances, by the wagering game players, of the marketing offer. The apparatus can also include a budget tracking unit to determine a current cost of the marketing offer based on the count of acceptances of the marketing offer and the monetary value of the marketing offer, and an offer modification unit configured to modify, based on the current cost, the conditions that must be satisfied before the marketing offer can be presented, and modify the monetary value of the marketing offer.
    • 在一些实施例中,一种装置包括营销报价分配单元,用于确定在投注游戏网络中呈现营销报价之前必须满足的条件。 营销分销单位可以确定条件已经满足,其中条件与投注游戏网络中的玩家活动相关联。 营销分销单位还可以调用营销报价的呈现,并通过投注游戏玩家查看和计算营销报价的接受程度。 该装置还可以包括预算跟踪单元,其基于营销报价的接受计数和营销报价的货币价值来确定营销报价的当前成本,以及报价修改单元,其被配置为基于当前的 成本,可以呈现营销报价前必须满足的条件,并修改营销报价的货币价值。