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1. 发明申请

US20110040776A1 Semantic Trading Floor 有权
标题翻译：语义交易楼层
公开(公告)号：US20110040776A1
公开(公告)日：2011-02-17
申请号：US12542281
申请日：2009-08-17
申请人： Tarek Najm , Phani K Vaddadi , Rajeev Prasad , Viswanath Vadlamani , Eric Schoonover
发明人： Tarek Najm , Phani K Vaddadi , Rajeev Prasad , Viswanath Vadlamani , Eric Schoonover
IPC分类号： G06F17/30
CPC分类号： G06F17/30648 , G06F17/30731
摘要： Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results.
摘要翻译：通过提供额外类型的结果，除了现有文档的链接之外，还可以提供链接到现有文档的链接，可以提供检索和过滤搜索结果。这些额外的结果可以帮助修改搜索请求以过滤掉不需要的文档。当以内容的形式显示对象和/或应用程序显示对象时，附加结果也可以向用户提供不同级别的信息细节。在一些优选实施例中，可以利用基于本体的知识库以便于提供和过滤结果。

2. 发明申请

US20090070186A1 INTERACTIVELY PRESENTING ADVERTISING CONTENT OFFLINE 有权
标题翻译：互动广告内容离线
公开(公告)号：US20090070186A1
公开(公告)日：2009-03-12
申请号：US11851655
申请日：2007-09-07
申请人： Todd Buiten , Phani K. Vaddadi
发明人： Todd Buiten , Phani K. Vaddadi
IPC分类号： G06Q30/00 , G06F17/30 , G06F17/40
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261
摘要： Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.
摘要翻译：提供方法，媒体和组件用于在脱机设置中呈现广告内容。在一个实施例中，该方法包括在用户界面（UI）上呈现与电子表单中的广告相关联的可选择选项，该可选择选项也呈现在UI上。可选择的选项导致与广告相关的补充广告信息的呈现。该方法还包括通过一个可选择的选项接收用户输入，并且在不通信地耦合到源递送网络的同时，呈现与广告相关的补充广告信息。

3. 发明授权

US06772395B1 Self-modifying data flow execution architecture 有权
标题翻译：自修改数据流执行架构
公开(公告)号：US06772395B1
公开(公告)日：2004-08-03
申请号：US09495757
申请日：2000-02-01
申请人： Michael I. Hyman , Phani K. Vaddadi
发明人： Michael I. Hyman , Phani K. Vaddadi
IPC分类号： G06F1700
CPC分类号： G06F17/2247
摘要： A self-modifying data flow architecture for computer-readable structures, such as markup language, is modeled as a network of interconnected processing elements, each having a data input and a transformation input. Each processing element generates output by applying the transformation input to the data input. The output of one processing element may be provided as either a data input or a transformation input to another processing element. The resulting architecture provides a network of interconnected processing elements which are modified dynamically depending on the data flowing through the overall process.
摘要翻译：用于诸如标记语言的计算机可读结构的自修改数据流架构被建模为互连处理元件的网络，每个具有数据输入和变换输入。每个处理元件通过将变换输入应用于数据输入来生成输出。一个处理元件的输出可以被提供给另一个处理元件的数据输入或变换输入。所得到的架构提供了互连处理元件的网络，其根据流经整个过程的数据动态修改。

4. 发明授权

US06446256B1 Extension of parsable structures 有权
标题翻译：扩展可解析结构
公开(公告)号：US06446256B1
公开(公告)日：2002-09-03
申请号：US09344287
申请日：1999-06-30
申请人： Michael I. Hyman , Phani K. Vaddadi
发明人： Michael I. Hyman , Phani K. Vaddadi
IPC分类号： G06F945
CPC分类号： G06F8/447 , G06F17/30896
摘要： A bilateral interface may comprise an object interface and, optionally, a language interface. The object interface comprises at least an object-side object interface to be included in an external object, and a structure-side object interface to be included in a parsable structure. When executed, an object initialization routine included in the object-side object interface provides an identification of the structure-side object interface to the external object. Conversely, a structure initialization routine included in the structure-side object interface provides an identification of at least one object interaction routine to the external object. The external object can then invoke the at least one object interaction routine to interact with the parsable structure. The language interface is similarly constructed. The bilateral interface of the present invention provides much greater extensibility for parsable structures than was previously possible and provides, for example, for the addition of customized keywords.
摘要翻译：双向接口可以包括对象接口和可选的语言接口。对象接口至少包括要包括在外部对象中的对象侧对象接口和包括在可解析结构中的结构侧对象接口。当执行时，包括在对象侧对象接口中的对象初始化程序提供对外部对象的结构侧对象接口的标识。相反，包括在结构侧对象接口中的结构初始化例程向外部对象提供至少一个对象交互例程的标识。然后，外部对象可以调用至少一个对象交互例程以与可解析结构进行交互。语言界面类似构造。本发明的双向接口为可解析结构提供比先前可能的更大的可扩展性，并提供例如添加定制关键字。

5. 发明授权

US08050965B2 Using a directed graph as an advertising system taxonomy 有权
标题翻译：使用有向图作为广告系统分类法
公开(公告)号：US08050965B2
公开(公告)日：2011-11-01
申请号：US11956934
申请日：2007-12-14
申请人： Ole Christian Hellevik , Ashis K. Roy , Phani K. Vaddadi
发明人： Ole Christian Hellevik , Ashis K. Roy , Phani K. Vaddadi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0244 , G06Q30/0251 , G06Q30/0252 , G06Q30/0276 , G06Q30/0277
摘要： Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
摘要翻译：实施例涉及生成和使用有向图作为广告网络分类。识别出版商提供的用于呈现广告的个人发货地点。生成有针对图，其包括每个与单独递送位置对应的特定广告机会。有向图还包括与递送位置的聚合相对应的多个通用广告机会。多个聚合可以各自包括相同的一组传送位置的全部或部分。然后，广告商可以使用有向图来购买广告机会，并且可以基于广告商选择将广告投放到递送位置。

6. 发明授权

US08001002B2 Interactively presenting advertising content offline 有权
标题翻译：在线交互式呈现广告内容
公开(公告)号：US08001002B2
公开(公告)日：2011-08-16
申请号：US11851655
申请日：2007-09-07
申请人： Todd Buiten , Phani K Vaddadi
发明人： Todd Buiten , Phani K Vaddadi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0251 , G06Q30/0257 , G06Q30/0261
摘要： Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.
摘要翻译：提供方法，媒体和组件用于在脱机设置中呈现广告内容。在一个实施例中，该方法包括在用户界面（UI）上呈现与电子表单中的广告相关联的可选择选项，该可选择选项也呈现在UI上。可选择的选项导致与广告相关的补充广告信息的呈现。该方法还包括通过一个可选择的选项接收用户输入，并且在不通信地耦合到源递送网络的同时，呈现与广告相关的补充广告信息。

7. 发明申请

US20090254846A1 INTERACTIVE HOST-AWARE ADVERTISING 审中-公开
标题翻译：互动主题广告
公开(公告)号：US20090254846A1
公开(公告)日：2009-10-08
申请号：US12061503
申请日：2008-04-02
申请人： SHANKAR VAIDYANATHAN , BALBIR SINGH , PHANI K. VADDADI
发明人： SHANKAR VAIDYANATHAN , BALBIR SINGH , PHANI K. VADDADI
IPC分类号： G06Q30/00 , G06F3/048
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0251 , G06Q30/0276 , G06Q30/0601
摘要： Embodiments of the invention provide a method, system, and media for enabling an advertisement to interact with a software application. This can include receiving advertising content that is to be hosted by a software application. The advertising content can include an advertisement to be presented as well as an object that includes product information. The object can be interacted with by the software application. The product information relates to a product offering that is being promoted by the advertisement. The method further includes presenting the advertisement within the software application, and enabling an interaction method with the software application such that the product information is utilized by the software application to present a presentation that becomes part of a work of the software application. The software application can then be used to modify imported product information. Links to the outside world enable dynamic updating of even the imported product information, and also enable transactions to be performed that are associated with the advertisement.
摘要翻译：本发明的实施例提供了一种使广告能够与软件应用交互的方法，系统和媒体。这可以包括接收由软件应用程序托管的广告内容。广告内容可以包括要呈现的广告以及包括产品信息的对象。该对象可以由软件应用程序进行交互。产品信息涉及广告宣传的产品。该方法还包括在软件应用程序内呈现广告，以及启用与软件应用程序的交互方法，使得软件应用程序利用产品信息来呈现成为软件应用程序的一部分的演示文稿。然后可以使用软件应用程序来修改导入的产品信息。链接到外部世界，即使导入的产品信息也能够动态更新，并且还能够执行与广告相关联的事务。

8. 发明申请

US20120016743A1 USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY 审中-公开
标题翻译：使用指导图形作为广告系统征税
公开(公告)号：US20120016743A1
公开(公告)日：2012-01-19
申请号：US13242607
申请日：2011-09-23
申请人： OLE CHRISTIAN HELLEVIK , ASHIS K. ROY , PHANI K. VADDADI
发明人： OLE CHRISTIAN HELLEVIK , ASHIS K. ROY , PHANI K. VADDADI
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0244 , G06Q30/0251 , G06Q30/0252 , G06Q30/0276 , G06Q30/0277
摘要： Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
摘要翻译：实施例涉及生成和使用有向图作为广告网络分类。识别出版商提供的用于呈现广告的个人发货地点。生成有针对图，其包括每个与单独递送位置对应的特定广告机会。有向图还包括与递送位置的聚合相对应的多个通用广告机会。多个聚合可以各自包括相同的一组传送位置的全部或部分。然后，广告商可以使用有向图来购买广告机会，并且可以基于广告商选择将广告投放到递送位置。

9. 发明申请

US20090157444A1 USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY 有权
标题翻译：使用指导图形作为广告系统征税
公开(公告)号：US20090157444A1
公开(公告)日：2009-06-18
申请号：US11956934
申请日：2007-12-14
申请人： OLE CHRISTIAN HELLEVIK , ASHIS K. ROY , PHANI K. VADDADI
发明人： OLE CHRISTIAN HELLEVIK , ASHIS K. ROY , PHANI K. VADDADI
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0244 , G06Q30/0251 , G06Q30/0252 , G06Q30/0276 , G06Q30/0277
摘要： Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
摘要翻译：实施例涉及生成和使用有向图作为广告网络分类。识别出版商提供的用于呈现广告的个人发货地点。生成有针对图，其包括每个与单独递送位置对应的特定广告机会。有向图还包括与递送位置的聚合相对应的多个通用广告机会。多个聚合可以各自包括相同的一组传送位置的全部或部分。然后，广告商可以使用有向图来购买广告机会，并且可以基于广告商选择将广告投放到递送位置。

10. 发明授权

US08583673B2 Progressive filtering of search results 有权
标题翻译：逐行过滤搜索结果
公开(公告)号：US08583673B2
公开(公告)日：2013-11-12
申请号：US12542281
申请日：2009-08-17
申请人： Najm Tarek , Phani K Vaddadi , Rajeev Prasad , Viswanath Vadlamani , Eric Schoonover
发明人： Najm Tarek , Phani K Vaddadi , Rajeev Prasad , Viswanath Vadlamani , Eric Schoonover
IPC分类号： G06F17/30 , G06F7/04
CPC分类号： G06F17/30648 , G06F17/30731
摘要： Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results.
摘要翻译：通过提供额外类型的结果，除了现有文档的链接之外，还可以提供链接到现有文档的链接，可以提供检索和过滤搜索结果。这些额外的结果可以帮助修改搜索请求以过滤掉不需要的文档。当以内容的形式显示对象和/或应用程序显示对象时，附加结果也可以向用户提供不同级别的信息细节。在一些优选实施例中，可以利用基于本体的知识库以便于提供和过滤结果。

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