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1. 发明授权

US08484075B1 Determining and displaying impression share to advertisers 有权
标题翻译：确定和显示广告客户的展示次数份额
公开(公告)号：US08484075B1
公开(公告)日：2013-07-09
申请号：US13051348
申请日：2011-03-18
申请人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
发明人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0246 , G06Q30/0275 , G06Q40/12
摘要： An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.
摘要翻译：接收与投标相关联的广告和用于放置广告的预算，并且确定是否呈现广告。计算广告呈现的次数，并计算广告未呈现的次数。基于广告的呈现次数的计算和不显示广告次数的计算，计算广告的印象份额统计量。

2. 发明授权

US08171021B2 Query identification and association 有权
标题翻译：查询识别和关联
公开(公告)号：US08171021B2
公开(公告)日：2012-05-01
申请号：US12486195
申请日：2009-06-17
申请人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
发明人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256
摘要： Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.
摘要翻译：公开了用于广告的预测性查询识别的装置，系统和方法。从查询记录中存储的查询中识别候选查询。生成多个web文档的相关性分数，每个相关分数与相应的web文档相关联，并且是候选查询与web文档的相关性的量度。选择具有超过相关性阈值的相关联的相关性分数的网络文档。选定的Web文档与候选查询相关联。

3. 发明申请

US20090319517A1 QUERY IDENTIFICATION AND ASSOCIATION 有权
标题翻译：查询标识和协会
公开(公告)号：US20090319517A1
公开(公告)日：2009-12-24
申请号：US12486195
申请日：2009-06-17
申请人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
发明人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256
摘要： Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.
摘要翻译：公开了用于广告的预测性查询识别的装置，系统和方法。从查询记录中存储的查询中识别候选查询。生成多个web文档的相关性分数，每个相关分数与相应的web文档相关联，并且是候选查询与web文档的相关性的量度。选择具有超过相关性阈值的相关联的相关性分数的网络文档。选定的Web文档与候选查询相关联。

4. 发明申请

US20080040221A1 Interest Targeting 审中-公开
标题翻译：兴趣定位
公开(公告)号：US20080040221A1
公开(公告)日：2008-02-14
申请号：US11836011
申请日：2007-08-08
申请人： Leora Wiseman , Shivakumar Venkataraman , Sridhar Ramaswamy
发明人： Leora Wiseman , Shivakumar Venkataraman , Sridhar Ramaswamy
IPC分类号： G06Q30/00 , G06Q40/00
CPC分类号： G06F16/2428 , G06F3/0482 , G06F3/04842 , G06F16/248 , G06F16/9535 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.
摘要翻译：可以通过将标签与广告相关联，从用户接收输入来呈现广告，其中输入包括一个或多个标签，标识与广告相关联的标签与输入之间的匹配，以及向用户呈现广告。还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标，并且可以基于投标中的一个或多个，广告的点击率和广告显示顺序来确定广告呈现顺序广告转换率。另外，负面标签可以与广告相关联。此外，可以从用户接收包括一个或多个标签的附加输入，可以在负标签和接收的附加输入之间识别匹配，并且可以基于所识别的匹配来确定不呈现广告。

5. 发明授权

US06496828B1 Support for summary tables in a heterogeneous database environment 有权
标题翻译：支持异构数据库环境中的汇总表
公开(公告)号：US06496828B1
公开(公告)日：2002-12-17
申请号：US09466862
申请日：1999-12-17
申请人： Roberta Jo Cochrane , James C. Kleewein , Ting Yu Leung , Mir Hamid Pirahesh , Narayana Subramanian , Shivakumar Venkataraman
发明人： Roberta Jo Cochrane , James C. Kleewein , Ting Yu Leung , Mir Hamid Pirahesh , Narayana Subramanian , Shivakumar Venkataraman
IPC分类号： G06R1730
CPC分类号： G06F17/30463 , G06F17/30457 , G06F17/30545 , Y10S707/971 , Y10S707/99933
摘要： A system, method, and article of manufacture for supporting summary tables in a distributed database environment is disclosed. The system generally comprises a central program and a plurality of remote database systems that may be heterogeneous. The central program is configured to communicate with the database systems and to support summary tables (also referred to as materialized views) within the central program or within one or more of the database systems. The summary tables may contain summary data from one or more of the database systems. The central program may initiate the generation of summary tables, which may be populated local to the central program or local to one or more of the database systems. The central program may also maintain or coordinate maintenance of the summary tables. In addition, the central program may be configured to receive user queries on one or more of the database systems and to generate optimized query plans based upon the user queries, considering in so doing, the summary tables.
摘要翻译：公开了一种用于支持分布式数据库环境中的汇总表的系统，方法和制品。该系统通常包括可以是异构的中央程序和多个远程数据库系统。中央程序被配置为与数据库系统进行通信，并且支持中央程序内或在一个或多个数据库系统内的汇总表（也称为物化视图）。汇总表可能包含来自一个或多个数据库系统的汇总数据。中央程序可以启动汇总表的生成，其可以在中央程序本地填充或本地地填充到一个或多个数据库系统。中央程序还可以维护或协调汇总表的维护。此外，中央程序可以被配置为在一个或多个数据库系统上接收用户查询，并且基于用户查询来生成优化的查询计划，在这样做时，总结表。

6. 发明授权

US06275818B1 Cost based optimization of decision support queries using transient views 有权
标题翻译：基于成本优化的决策支持查询使用瞬态视图
公开(公告)号：US06275818B1
公开(公告)日：2001-08-14
申请号：US09186804
申请日：1998-11-05
申请人： Narayana Iyer Subramanian , Shivakumar Venkataraman
发明人： Narayana Iyer Subramanian , Shivakumar Venkataraman
IPC分类号： G06F700
CPC分类号： G06F17/3046 , Y10S707/99932 , Y10S707/99933
摘要： The present invention discloses a method, apparatus, and article of manufacture for optimizing one or more queries. Initially, redundancies in execution steps for the one or more queries are identified. Then, a new set of equivalent execution steps is created by eliminating redundancies in the execution steps. The new set of equivalent execution steps is used to execute the one or more queries when the use results in efficient query processing.
摘要翻译：本发明公开了一种用于优化一个或多个查询的方法，装置和制品。最初，识别一个或多个查询的执行步骤中的冗余。然后，通过消除执行步骤中的冗余，创建一组新的等效执行步骤。当使用结果进行有效的查询处理时，新的等效执行步骤用于执行一个或多个查询。

7. 发明授权

US5903887A Method and apparatus for caching result sets from queries to a remote database in a heterogeneous database system 失效
标题翻译：在异构数据库系统中将结果集从查询缓存到远程数据库的方法和装置
公开(公告)号：US5903887A
公开(公告)日：1999-05-11
申请号：US931003
申请日：1997-09-15
申请人： James Charles Kleewein , Eileen Tien Lin , Hemant Maheshwari , Shivakumar Venkataraman
发明人： James Charles Kleewein , Eileen Tien Lin , Hemant Maheshwari , Shivakumar Venkataraman
IPC分类号： G06F17/30
CPC分类号： G06F17/30457 , Y10S707/99932 , Y10S707/99933
摘要： A method enables a data manipulation action to occur between data from a data source and data in a table in a database, where the database is remote from the data source. The method includes the steps of: determining whether data from the data source comprises unique values, and if not, enabling a caching procedure. The caching procedure obtains values from the data source and transmits a query to a database management system which controls the table, including a value from the data source. A result set is received from the table, is cached, and additionally is stored for purposes of responding to the query. Thereafter, if a value from the data source is retrieved which is identical to a previously retrieved data source value, the cached corresponding result set is utilized, in lieu of transmitting a further query to the table.
摘要翻译：一种方法可以在数据源的数据和数据库中数据库远离数据源的表中的数据之间发生数据操纵动作。该方法包括以下步骤：确定来自数据源的数据是否包含唯一值，如果不是，则启用高速缓存过程。缓存过程从数据源获取值，并将查询发送到控制表的数据库管理系统，包括数据源中的值。从表中接收到结果集，被缓存，并且另外存储用于响应查询的目的。此后，如果检索到与先前检索的数据源值相同的来自数据源的值，则利用缓存的对应结果集来代替向表发送另外的查询。

8. 发明授权

US08712850B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US08712850B1
公开(公告)日：2014-04-29
申请号：US13472077
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06Q30/00
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选的参考部分。该方法还包括评估身体部位，包括确定身体部位何时包括可添加到标题部分的一个或多个单词。该方法还包括：将一个或多个处理器使用一个或多个单词推进到标题部分。所述方法还包括向所述广告素材提供包括所述标题部分与被提升的一个或多个单词。

9. 发明授权

US08477924B2 Method and system for optimizing two-stage dialing 有权
标题翻译：优化两阶段拨号的方法和系统
公开(公告)号：US08477924B2
公开(公告)日：2013-07-02
申请号：US12602855
申请日：2008-06-26
申请人： Shivakumar Venkataraman
发明人： Shivakumar Venkataraman
IPC分类号： H04M3/42
CPC分类号： H04M3/50 , H04M3/44 , H04M2203/2016
摘要： A method (200) for establishing a communication session between a caller device (104) and a called device (106) in a two-stage dialing protocol is provided. The method includes transmitting (204) at least one list of contacts and at least one list of index values to a communication server. Each index value of the at least one list of index values is associated with a corresponding contact from the at least one list of contacts. Further, the method includes initiating (206) a first-stage communication between a communication between the caller device and the communication server based communication server based on an input received at the caller device the caller device. Furthermore, the method includes transmitting (208) at least one set of characters of communication server based on a set of inputs received at the caller device and establishing (210) the communication session between the caller device and the called device based on the at least one set of characters.
摘要翻译：提供了一种用于在两级拨号协议中建立呼叫者设备（104）和被叫设备（106）之间的通信会话的方法（200）。该方法包括向通信服务器发送（204）至少一个联系人列表和至少一个索引值列表。所述至少一个索引值列表的每个索引值与来自所述至少一个联系人列表的对应联系人相关联。此外，该方法包括基于在呼叫者设备处接收的呼叫者设备，在呼叫者设备和基于通信服务器的通信服务器之间的通信之间发起（206）第一阶段通信。此外，该方法包括基于在呼叫者设备处接收到的一组输入来发送（208）至少一组通信服务器的字符，并至少基于至少一个来建立（210）呼叫者设备和被叫设备之间的通信会话一组人物。

10. 发明授权

US06615203B1 Method, computer program product, and system for pushdown analysis during query plan generation 有权
标题翻译：方法，计算机程序产品和查询计划生成期间下推分析系统
公开(公告)号：US06615203B1
公开(公告)日：2003-09-02
申请号：US09466560
申请日：1999-12-17
申请人： Eileen Tien Lin , Tina Louise Mukai , Shivakumar Venkataraman , Tian Zhang
发明人： Eileen Tien Lin , Tina Louise Mukai , Shivakumar Venkataraman , Tian Zhang
IPC分类号： G06F1730
CPC分类号： G06F17/30463 , Y10S707/99933
摘要： A method, computer product, and system for pushdown analysis during query plan generation is provided. Rather than do pushdown analysis for portions of a query that are query execution plan independent, the present invention provides pushdown analysis for features of a query that are plan dependent. This is done by evaluating a portion of the query plan for pushdownability to a remote database system; and if pushdownable to the remote database system, generating cost parameters for the portion of the plan if executed at a local database system and if executed at the remote database system. With both sets of cost parameters, the query optimizer has added information on which to select an optimal query plan.
摘要翻译：提供了一种查询计划生成过程中用于下推分析的方法，计算机产品和系统。本发明不是针对不依赖于查询执行计划的查询的部分进行下推分析，而是针对依赖于计划的查询的特征提供下推分析。这可以通过评估查询计划的一部分来实现对远程数据库系统的可推延性; 并且如果可以向远端数据库系统推送，则在本地数据库系统上执行并且如果在远程数据库系统上执行，则为计划的该部分生成成本参数。使用两组成本参数，查询优化器添加了选择最佳查询计划的信息。

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