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    • 7. 发明授权
    • Location aware presentation of stimulus material
    • 位置感知表示刺激材料
    • US08392251B2
    • 2013-03-05
    • US12853213
    • 2010-08-09
    • Anantha PradeepRobert T. KnightRamachandran Gurumoorthy
    • Anantha PradeepRobert T. KnightRamachandran Gurumoorthy
    • G06Q30/00
    • G06Q30/02G06Q30/0242
    • A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.
    • 系统识别用户的位置并向用户呈现位置感知刺激材料。 折扣,促销和广告可以基于位置和路径信息在无线设备上传送给用户。 基于关于监视器和显示器附近的人员的信息,店内监视器,广告牌和显示器上的刺激物质被修改。 在特定实施例中,使用便携式脑电图(EEG)耳机收集神经反应数据,同时使用者暴露于刺激材料以允许确定刺激材料的有效性。 在呈现给使用者的位置感知和个性化方式之前,还可以评估所提供的刺激物质的神经反应有效性。
    • 9. 发明授权
    • Methods and apparatus for providing video with embedded media
    • 为嵌入式媒体提供视频的方法和设备
    • US08270814B2
    • 2012-09-18
    • US12357302
    • 2009-01-21
    • Anantha PradeepRobert T. KnightRamachandran Gurumoorthy
    • Anantha PradeepRobert T. KnightRamachandran Gurumoorthy
    • H04N5/93H04N5/783
    • G11B27/005G06T1/0021H04N5/262
    • A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.
    • 系统通过将诸如图像像素的子集的介质的一部分嵌入在视频帧中来修改视频。 当视频以正常速度播放时,媒体不可辨别。 然而,当以正向或反向的加速速率播放视频时,嵌入在视频帧中的图像的部分聚结成可识别的媒体。 嵌入式媒体可以是简单的文本,图像,视频,音频或其他媒体。 系统还可以使用神经反应测量来评估基本视频以及插入介质,以确定要嵌入的媒体的种类和种类。 可以将媒体实时或近实时地嵌入到视频中以传送给用户以在诸如数字视频录像机,计算机系统,软件和硬件播放器,电缆盒等的设备上回放。