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    • 4. 发明申请
    • Contact history for promotion management
    • 联系历史进行促销管理
    • US20080126146A1
    • 2008-05-29
    • US11493018
    • 2006-07-24
    • Mike BenvenisteDavid F. CheungRuby KennedyYuchun LeePatrick Martin
    • Mike BenvenisteDavid F. CheungRuby KennedyYuchun LeePatrick Martin
    • G06Q10/00
    • G06Q30/0242G06Q30/02G06Q30/0272
    • A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table.
    • 描述了用于产生营销活动的联系历史的计算机实现的方法。 该方法包括生成营销活动的促销版本历史表,并且在运行时针对每个促销版本的促销版本历史记录表记录促销属性值,产生用于营销活动的治疗历史表,其中治疗历史表表示给定的促销实例 生成用于营销活动的联系人历史表,联系历史表记录在运行时哪些联系实体在哪个组中,链接促销版本历史表,治疗历史表和联系历史表,其中链接 保留促销版本历史表,治疗历史表和联系历史表之间的引用完整性,并从促销版本历史表,治疗历史表和联系历史表生成联系人历史记录。